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Stay in front of every lead — until they are ready to buy.
Most businesses treat an unanswered quote as a dead end. We build the system that turns those leads into customers weeks or months later — without your team doing any of the work.
THE OPPORTUNITY
The money is in the follow-up. Most businesses never follow up.
Studies show 80 per cent of sales require five or more follow-up contacts — yet 44 per cent of businesses give up after just one. In small business the numbers are even worse. Most owners send a quote once and never contact that prospect again.
We do not blame anyone for this. When you are running a business, managing a team, and doing the actual work, follow-up is the first thing to fall away. Our job is to automate it so completely that it never falls away again — regardless of how busy you are.
Day 3
first automated follow-up sent after every quote
12 months
of touchpoints built and running from week one
0 minutes
of manual effort from your team per follow-up sent
CRM — your entire pipeline, always visible
A CRM is simply a system that keeps track of every contact, enquiry, and customer — and tells you what needs to happen next. Without one, leads live in your head, your inbox, and on sticky notes. Important follow-ups get missed. Jobs are lost that should have been won.
We set up and configure a CRM tailored to your specific business — importing your existing contacts, building out your pipeline stages from enquiry to completed job, and connecting it to your website forms and email so every lead is captured automatically.
What is included
CRM setup and full configuration for your business type
Contact and lead import from existing spreadsheets or systems
Pipeline stages from first enquiry through to completed sale
Automated follow-up — set it up once, let it run forever
Once a quote is sent, your CRM automatically begins a follow-up sequence. A warm message at day three. A gentle check-in at day seven. A final helpful touchpoint at day fourteen. Each message is personalised with the customer's name, the product or service they enquired about, and your business voice.
These are not generic spam emails. They are professional, thoughtful messages that keep the conversation alive — and keep your business top of mind — until the customer is ready to move forward. The ones who were not ready when you quoted often come back weeks later.
What is included
3-stage automated quote follow-up (day 3, day 7, day 14)
Sample request and post-showroom-visit follow-up sequences
All messages fully personalised and written in your brand voice
Database campaigns — reach the right people at the right moment
A customer who bought from you three years ago is about to renovate their bedroom. A contact who asked for a quote twelve months ago just got their tax return back. These are your warmest leads — and most businesses never think to reach out to them.
We build and manage seasonal email and SMS campaigns to your full database — new product ranges, seasonal promotions, inspiration content, and timely re-engagement messages. Sent at the right moment to the right people, these campaigns consistently generate revenue from relationships you already have.
What is included
Email database setup, import, and segmentation
4 seasonal campaigns per year — written and managed by our team
SMS campaign capability for high-priority or time-sensitive promotions
Everything included in Nurture
CRM
CRM platform setup and full configuration
Contact and lead database import
Custom pipeline stages for your business
Web form integration to CRM
Team access and onboarding
Follow-Up Automation
3-stage quote follow-up (day 3, 7, 14)
Sample request follow-up
Post-showroom visit follow-up
All messages personalised and on-brand
Database Campaigns
Email list setup and audience segmentation
4 seasonal campaigns per year
Campaign copywriting and scheduling
SMS campaign setup and management
Monthly send performance reporting
This is a great fit if...
You send quotes but rarely follow up more than once
You have no system for knowing which leads are active, warm, or cold
You have an existing customer database you have never emailed
You know some past enquiries would have converted with one more touchpoint
You want to grow revenue from existing contacts without increasing ad spend
This may not be the priority yet if...
You already have a fully operational CRM with automated follow-up running
Your sales focus right now is generating new leads, not converting existing ones
REAL RESULT
22% more quotes converted in 90 days
Flooring showroom, Melbourne
After implementing automated quote follow-up sequences and setting up a full CRM, this business discovered that nearly one in four quotes that had previously gone cold converted within the first three months — entirely through the automated follow-up sequence, with no additional effort from the sales team.
Read the full case study →Pair this with...
02
Convert
Nurture works on leads that need more time. Convert makes sure those leads are captured in the first place.
See Convert →04
Delight
Once a customer buys, Delight turns them into advocates who send you referrals and leave glowing reviews.
See Delight →Ready to turn your pipeline into a consistent revenue stream?
Book a free strategy session and we will show you exactly how much revenue is sitting in your unconverted leads right now.