Privacy Policy

We collect personal information that you provide to us directly, including when you:

• Submit a strategy session request or contact form (name, email address, phone number, business name, industry, and any details you choose to share about your business)
• Subscribe to our newsletter, The Growth Letter (name and email address)
• Download a free resource or tool (email address)
• Communicate with us by email, phone, or SMS
• Become a client and provide business information as part of delivering our services

We also collect certain information automatically when you use the Site, including:

• Your IP address, browser type, device information, and operating system
• Pages you visit, time spent on the Site, and referring URLs
• Information collected through cookies and similar technologies (see Section 7)

We do not knowingly collect sensitive information (such as health, racial, or political information) and ask that you do not provide it to us.

We use your personal information to:

• Respond to your enquiries and schedule strategy sessions
• Provide, manage, and improve our services to you
• Send you the resources, tools, or information you have requested
• Send you marketing communications, including The Growth Letter, where you have consented or where permitted by law
• Operate automated communications on behalf of our clients (for example, missed-call text-back and review-request systems), where you are a customer of one of our clients
• Analyse Site usage to improve our content and user experience
• Comply with our legal obligations

If you subscribe to The Growth Letter or otherwise opt in, we may send you marketing emails and SMS messages. In accordance with the Spam Act 2003 (Cth), every marketing message will identify us as the sender and include a clear way to unsubscribe. You can opt out at any time by using the unsubscribe link in any email, replying STOP to any SMS, or contacting us at hello@thelivingbrand.com.au. We will action opt-out requests promptly.

We do not sell your personal information. We may disclose it to:

• Service providers who help us operate our business and the Site, including hosting, database, email, SMS, analytics, and payment providers (see Section 5)
• Our clients, where you have interacted with a system we operate on their behalf and the information relates to your dealings with that client
• Professional advisers such as our accountants or lawyers, where reasonably necessary
• Authorities or third parties where required or authorised by law, or to protect our rights, safety, or property

We use reputable third-party providers to deliver our Site and services. These may include:

• Supabase — database and authentication
• Vercel / Netlify — website hosting
• Resend — email delivery
• Twilio — SMS delivery
• Google Analytics — website analytics
• Stripe — payment processing

Some of these providers may store or process data outside Australia. Where this occurs, we take reasonable steps to ensure your information is handled consistently with the APPs. We recommend reviewing each provider's own privacy policy.

Some of our service providers store or process data on servers located outside Australia (for example, in the United States or the European Union). By providing your information, you acknowledge that it may be stored or processed overseas. We take reasonable steps to ensure any overseas recipient handles your information in a manner consistent with the APPs.

The Site uses cookies and similar technologies to function correctly and to understand how visitors use it. Cookies are small files stored on your device. You can disable cookies through your browser settings, though some parts of the Site may not work as intended. We use analytics tools (such as Google Analytics) that collect aggregated, de-identified usage data to help us improve the Site.

We take reasonable steps to protect your personal information from misuse, loss, and unauthorised access, modification, or disclosure — including secure hosting, access controls, and encryption in transit where appropriate. No method of transmission or storage is completely secure, and we cannot guarantee absolute security. We retain personal information only for as long as necessary to fulfil the purposes described in this policy or as required by law.

You have the right to request access to the personal information we hold about you and to ask us to correct it if it is inaccurate, out of date, or incomplete. To make a request, contact us at hello@thelivingbrand.com.au. We will respond within a reasonable period. There is generally no charge for making a request, though we may charge a reasonable fee for providing access in some circumstances.

If you believe we have breached the Australian Privacy Principles or mishandled your personal information, please contact us at hello@thelivingbrand.com.au and we will investigate and respond. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au or by calling 1300 363 992.

We may update this Privacy Policy from time to time. The current version will always be published on this page with the “Last updated” date revised. We encourage you to review it periodically.

For any questions about this Privacy Policy or how we handle your personal information: