Helping flooring and tile businesses dominate local search and convert showroom visitors
The flooring market is increasingly won online before customers ever visit a showroom. We help flooring and tile businesses build the digital presence, reputation, and conversion systems that fill your pipeline.
Challenges we hear every week
Competitors undercutting on price online
Overseas e-commerce players and large chains advertise aggressively. Without a strong brand and content strategy, you're invisible to buyers who haven't already heard of you.
Showroom traffic has dropped
Post-pandemic, buyers research online for weeks before visiting. If you're not present throughout that research phase, they'll visit a competitor.
Google reviews aren't building fast enough
Flooring is a considered purchase. Buyers read 10+ reviews before deciding. Without a reputation system, you lose jobs to businesses with better social proof.
How we solve it
Local SEO + Google Business Profile dominance
We optimise your website and Google Business Profile to capture buyers searching 'flooring near me', 'tiles [suburb]', and product-specific queries. We also build content that attracts early-stage researchers.
Reputation management that converts
We implement automated review request systems, respond to reviews professionally, and build your testimonial library across Google, Facebook, and Houzz to convert hesitant buyers.
Website conversion optimisation
We rebuild or optimise your website so visitors take action — request a quote, book a showroom visit, or download a project guide. Clear CTAs, fast load times, and trust signals throughout.
What's included
Local SEO optimisation
Suburb and product-level keyword targeting
Google Business Profile management
Posts, photos, Q&A, review responses
Review generation system
Automated SMS/email review requests post-purchase
Website CRO audit
Conversion bottleneck identification and fixes
Content marketing
Buying guides, project inspiration, material comparisons
Monthly performance reporting
Traffic, leads, rankings, and revenue attribution
Is this right for your business?
Great fit if you...
- Run a flooring or tile showroom, supply business, or installation company
- Want to grow without relying on price-matching or discounting
- Are ready to invest in a 6–12 month growth partnership
Probably not right if you...
- Are looking for a quick fix or one-off campaign
- Can't commit to a minimum 6-month engagement
- Aren't willing to respond to customer reviews and enquiries promptly
312% more organic leads in 9 months
A Melbourne tile importer was losing ground to online-only retailers. We rebuilt their local SEO, launched a content strategy targeting renovation buyers, and implemented a Google review system.
+312%
Organic leads
9 months
To results
#1
Google rankings For 14 target suburbs
Ready to grow your flooring business?
Book a free 45-minute strategy session. We'll audit your current presence, benchmark you against local competitors, and outline a clear 90-day growth plan.